Consistency

Currently the logos and text used to represent the Wapakoneta Redskins do not relate to each other. There is nothing that ties the Redskin to the 'W' and vice versa. There is also no standard set for how any of these pieces are to be used, which results in a wide array of fonts and styles which in turn further dilutes the brand. An identity system should consist of multiple pieces all working together to develop a brand; harmony, not competition.